PostHog is an open source product analytics platform that helps you build better products

Screenshot of PostHog website

PostHog is an open source product analytics platform that combines multiple tools into one - product analytics, session recording, feature flags, experimentation, and more. It's designed for product engineers to get insights and iterate quickly without needing to rely on data teams.

Key features include:

  • Product analytics with event tracking, funnels, retention analysis etc.
  • Session recording to see how users interact with your product
  • Feature flags for controlled rollouts and A/B testing
  • Experimentation tools for running A/B tests
  • User surveys for gathering feedback
  • Web analytics for basic site metrics
  • Open source with self-hosting options for full data control

PostHog aims to provide a comprehensive toolkit for product teams to understand user behavior, test new features, and improve products rapidly. The platform is built API-first, giving developers flexibility to access data and integrate PostHog into their workflows.

With a generous free tier and transparent pricing, PostHog is popular among startups and growing companies looking for powerful analytics without a huge price tag. The open source nature also appeals to companies that want full control over their data.